Deliverables depend on the scope of the project, but most brand packages include:

• Research
• Brand Strategy
• Logo & Color Palette
• Print Collateral
• Social Toolkit
• Brand Guidelines

1. Fill inquiry & submit
   I will get back to you in a day or two so we can set up a meeting to discuss your project.
2. Get paperwork ready
   Approve quote, project deliverables, and sign project contract. The project will kickoff as soon as we have signatures and a deposit.
3. Discover and research
   Together, we'll discuss and learn more about your brand, clients, goals, personality, services, ethos, and more.
4. Sketch, think and design
   After approving a couple rounds of ideas and moodboards, I'll start designing possible concepts for your brand identity.
5. Develop and finish!
   After approving one solid direction, we will start developing final files and create a set of brand guidelines.

Most projects can be completed in approximately a month or 2, however the timeline estimated is based on a 3-day turnaround. If feedback is delayed, our timeline is delayed proportionately.

• Discovery
  weeks 1-2
• Logo, Type & Color
  weeks 2-5
• Print Mockups
  weeks 5-8
• Brand Guidelines
  weeks 8-9

Since every project is different, pricing will depend according to deliverables, revisions, additional designs or customized items. Please, inquire to get a more approximate estimate. In the mean time, here are some examples of project scopes:

• Brand Strategy
  $1K-$4K+
• Logo Design & Guidelines
  $2K-$8K+
• Complete Branding
  $4K-$15K+
• Digital Marketing Toolkit
  $1K-$2K+

If you need help with creative problem-solving through branding, graphic design, art direction, or illustration, please don’t hesitate to email me at ralfredo@rubenalfredo.com or fill my contact form.