Museo Nacional
de Antropología

The National Museum of Anthropology in Mexico City is the largest and most visited museum of Mexico. It contains significant archaeological and anthropological artifacts from Mexico's pre-Columbian heritage, and it's considered a national treasure and a symbol of identity. 

Direction

As a way to attract further tourism, the campaign encourages visitors to "explore the discovery of Mexico." The museum's new logo mark is representational to the importance of pyramids throughout the Americas–usually revered as centers of the universe, or an axis mundi (world axis).